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IDEA (supermarkets)
IDEA is a retail chain in Serbia, with a constant market share growth since 2005, when the first store was opened in Belgrade. IDEA is part of the Agrokor Group, one of the largest companies in Southeast Europe, focused on food and beverages production and distribution. After the merger of Mercator-S and IDEA in 2014, IDEA became the largest retail chain in Serbia, with over 300 shops in almost 100 cities.
IDEA is one of the founders and largest partners in the customer loyalty program SuperKartica, established in 2013.
==Awards==
IDEA received the Superbrands award for 2012/2013, for the "power and the quality of its brand, as well as recognition and emotional connection with its customers".
Best Buy Award is awarded based on a research done in 2013, in which the citizens of Serbia based on their experiences listed IDEA as the No1 international retail chain offering the best value for their money in Serbia.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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